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Proposal of Development of Marketing Communication of Graphic Studio
Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor)
This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development.
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Proposal of Communication System in Company
Černá, Tereza ; Klech, Jan (referee) ; Zich, Robert (advisor)
Master´s thesis analyses modern methods of communication in company management. The objective is to discover out the crucial defects of this issue and to outline possible solutions which would improve the weaknesses – of internal communication. The master´s thesis consists of three parts: The theoretical part is concerned about communicational instruments which have been used by the operational company ČEPRO, a.s. The analytical part describes implementation of communicational instruments in the company. (external communication, internal communication, crisis communication and communication during the new product implementation) The proposal part recommends appropriate elements for efficient communication within the current communication system in the company.
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User Interface for Web-Based Games
Hlaváč, Martin ; Beran, Vítězslav (referee) ; Hradiš, Michal (advisor)
This thesis describes challenges in designing, developing and testing web user interfaces. It discusses human-computer interaction, communication channels and user interface analogy to the real world. User interfaces can be designed to be optimal for a specific action or to suite the user. A design of interfaces focused on users utilize methods, such as gamification and improving user experience, which can improve interface usability. User interface development is demonstrated on web page development. Further, the thesis describes 3 web user interface testing methods. The methods are demonstrated by designing, developing, and testing user interface of a web strategy game.
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Proposal to improve the marketing communication of the company
Fíbek, David ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor ´s thesis deals with a proposal to improve the marketing communication of a chosen company. The meaning of the work is in the design of a solution that can be implemented in the described company. The work is mainly about getting familiar with the company and its current practices in the field of marketing communication. Then, I propose solutions that are based on the described shortcomings.
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Internal Communication in a Selected Company
Klenner, Richard ; Petrová, Kateřina (referee) ; Konečný, Štěpán (advisor)
This thesis deals with internal communication in the company Česká Zbrojovka a.s. The main aim of the thesis is to propose measures that will lead to improved internal communication. The theoretical part explains the basic concepts related to internal communication. The analytical part contains a description of the company and an analysis of the current state of the company. The design part presents proposals on how to solve the researched issues in the field of internal communication.
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Proposal to improve the marketing communication of the company
Fíbek, David ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor ´s thesis deals with a proposal to improve the marketing communication of a chosen company. The meaning of the work is in the design of a solution that can be implemented in the described company. The work is mainly about getting familiar with the company and its current practices in the field of marketing communication. Then, I propose solutions that are based on the described shortcomings.
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The influence of communication channels on decision making of first-time voters shown on the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2017
Karasová, Kamila ; Soukeník, Štěpán (advisor) ; Křeček, Jan (referee)
This master's thesis named The influence of communication channels on decision making of first-time voters shown on the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2017 focuses on the influence and use of the consumption of communication channels on the decision making of first-time voters. This thesis also portrays the phenomenon of contemporary opinion leaders, such as YouTubers, bloggers, and other Internet celebrities. The theoretical section of the thesis describes the organization of elections to the Chamber of Deputies of the Parliament of the Czech Republic, defines the first-time voter in terms of psychological and sociological, discusses the impact of socialization within family, school, and media, presents the concept of political efficacy, and describes the electoral participation of adolescents. In addition, this thesis focuses on current trends in the consumption of communication channels by young people and opinion leaders. This section draws upon particular international studies and other relevant literature. The analytical section presents the methodology of the research, defines the research sample and its selection, and describes the results of the research. The established hypotheses are based on the results of international studies and for...
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Analysis of internal communication of the organization Junák - český skaut, z.s.
Kroupová, Mariana ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this bachelor thesis is the analysis of internal communication of the organization Junák - český skaut, z.s. in last two years. Theoretical part lays down basic goals, purpose, outputs, and strategy of internal communication and focuses on its specifics in the non-profit sector generally and in the organization Junák specifically. The practical part of the thesis uses elements of the GAP Analysis and looks for gaps between the ideal and current state of communication in the organization. It suggests organizational plans to fill the gaps and overview of risks involved.
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